10:03, 15th December 2017
Alison Balsom has been appointed as artistic director of the Cheltenham Music Festival.
Cheltenham Festivals said the appointment was evidence of its continued commitment to making the arts accessible to new audiences, in particular young people.
Alongside her work as a trumpet virtuoso, artist-in-residence and lecturer, Balsom is a passionate advocate of the importance of classical music and music in education. She is patron of several charities, including Brass for Africa, which aims to give a voice to disadvantaged children and young people in Africa through brass music.
Balsom said: ‘I am delighted to be joining Cheltenham Music Festival, which has such a strong commitment to bringing classical music to the widest possible audience, and to supporting young talent.
‘I know that the board and management of Cheltenham Festivals share my belief in the importance of good music education, so I am very much looking forward to working alongside them to develop this side of the Festival’s work even further. Most of all, I relish the opportunity to invite the world’s greatest artists and ensembles to the Festival and to lead it joyfully into this next exciting chapter.’
Edward Gillespie, chair of Cheltenham Music Festival, described Balsom’s appointment as ‘a thrilling prospect’, adding: ‘Her musical brilliance and engaging personality will delight the Festival’s many communities and help us to attract even more. I much look forward to this bright new era for the Festival.’
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