Smyrna, TN – Franke is expanding its presence in the U.S. market with the introduction of a new retail experience – The Franke Design Boutique – in partnership with leading plumbing showrooms. The boutiques will immerse architects, designers and consumers in a curated branded experience focused on the Franke Culture, its Swiss heritage and commitment to quality engineering and design.
The first Franke Design Boutique opened November 29, 2017 in the California Bay area, just outside of San Francisco, in partnership with The Plumbery, a leading California plumbing showroom. The 1,000-sq.-ft. space, designed in partnership with Italian architect and designer Carlo Colombo, emphasizes the art of entertaining through the breadth of Franke product on display. Recognizing the importance of a “touch, feel, live” interaction in the selection of high-end kitchen components, vignettes curated by Colombo highlight how Franke products impact the functionality of the larger kitchen system. Products showcased include the Chef Center Workstation, the Pescara Collection and Absinthe Faucets.
“For both architects and consumers, the abundance of product in a traditional plumbing showroom setting can make the selection process a challenging one,” says Oliver Bahr, president, Franke Kitchen Systems, North America. “The Franke Design Boutique is inviting; it eliminates the chaos of choice and empowers people to quickly envision living with Franke in their own homes.”
Throughout 2017 and 2018, Franke will open five Design Boutiques – each in markets known for strong bases of professional designers and architects. In addition to the San Francisco location, Los Angeles, Chicago, Miami and New York will soon follow. The new retail concept comes as part of a larger two-year expansion plan to strengthen the brand’s presence in the U.S. – one the European leader has identified as having tremendous opportunity.
“Our new Franke Design Boutiques have been designed to truly foster and strengthen relationships with the North American architecture and design community,” said Bahr. “We are thrilled to open the doors of our California Bay Area Franke Design Boutique with our esteemed partners at The Plumbery, and to commence a year of exciting growth and development across the United States.”
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