XXX-TREME MEASURES: Chaps are getting their intimate areas lasered in a risky new trend
We’ve all heard of anal bleaching and vagina lifts, but now a phallic fad is on the rise.
Self-conscious chaps have been flocking to a clinic in Bangkok to get their penises whitened.
Apparently, the service offered at Thailand’s Lelux Hospital promises to leave the intimate area looking brighter.
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The strange beauty trend first came about when a patient complained about having “dark parts” on his groin.
After the male got his crotch lightened using laser whitening treatment, he was chuffed with the results.
The story was then aired on Thai television, which sparked greater interest in the cosmetic procedure.
Bunthita Wattanasiri, a manager for the Skin and Laser department at Lelax Hospital, revealed that the service has since gone viral.
She told AFP: "These days a lot of people are asking about it.
“We get around 100 clients a month, three to four clients a day.”
The majority of patients have been aged between 22 and 55-years-old.
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There have been health warnings about lasering your penis.
Bunhita said: “We have to be careful because it’s a sensitive part of the body.”
The penis is often darker than the rest of the body and although this is perfectly natural, it may be one of the reason’s guys are opting for the procedure.
During puberty, sex hormones such as oestrogen and testosterone spike and produce melanin, causing the crotch area to darken.
However, darker patches which appear later in adulthood could be a sign of diabetes.
The skin condition, known as acanthosis nigricans, is characterised by brown or tan patches appearing around the armpit, groin or neck.
Many have slammed bleaching products for being "racist".
One Facebook user said: “The obsession… people nowadays can’t embrace their own skin colour.”
Another added: “Oh god… what ever happened to the world.”
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This controversial treatment isn’t the only one Thai hospitals have promoted in recent months.
Last year, a 3D Vagina service was launched. Bizarrely, this allowed clients to get their body fat remove and relocated to give their genitalia a plumper appearance.
Even though some have criticised the cosmetic work, the manager insists that customers are the ones creating the demand.
She said: "I think it's a good market to enter so we offer the ultimate body treatment to our clients, either men and women.”
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