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OTA sponsors Take Me Out

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Published on Sunday, October 27, 2019

Travel Republic has signed a sponsorship deal for the ITV show Take Me Out.

The large-scale marketing campaign, which began on Saturday night, is across broadcast, catch-up, digital and social media channels.

Short clips, starring 2019 Britain's Got Talent finalist comedian Kojo Anim, will showcase destinations available through the online travel agent, with different couples finding their holiday match in the Take Me Out style by switching off the lights if they 'no likey'.

"Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday," said marketing director Christian Poole.

Travel Republic is part of dnata and the Emirates Group.

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