ICONIC: UB40 are one of the most successful ever bands
Pop and reggae legends Ali Campbell, Mickey Virtue and Astro have filmed a new music video for their 1998 hit Come Back Darling.
The track reached number 10 in the UK charts.
Filmed in Antigua, the clip showcases the best the island has to offer despite the horrific devastation causes by Hurricane Irma earlier this year.
Chatting about the move, UB40 frontman Ali Campbell said: "Our music is inspired by the beautiful Caribbean islands and, of course, it has always been close to our hearts.
"Putting a whole new meaning to the lyrics of Come Back Darling has been a brilliant experience – and we hope it lands the message amongst the Great British public that Caribbean locals really do want them to ‘come back’."
REIMAGINED: UB40 have filmed a new music video for Come Back Darling
“Putting a whole new meaning to the lyrics of Come Back Darling has been a brilliant experience”
Even Virgin boss Richard Branson saw his private Caribbean island of Necker Island destroyed due to the national disaster.
Taking to Twitter, the business tycoon shared a string of images of the wreckage back in September.
"Necker damage huge, but BVI #Irma story is not about Necker," Richard tweeted.
"It's about 1000s of people who've lost homes and livelihoods."
He added: "We have seen first-hand just how ferocious and unforgiving this storm was."
DEVASTATION: Richard Branson's private island was ruined
GOING STRONG: The campaign hopes to revive tourism to the Caribbean
Since then chariest and authorities have worked hard to restore order across the region.
The tourism industry across the Caribbean is worth $36billion and the expects predict a third of UK travellers are less likely to visit the region because of a misconception that it is storm-damaged
Keen to support the regeneration of the Caribbean, Virgin Holiday's have pitched in to support the islands.
STUNNER: The Caribbean has some of the world's most beautiful landscapes
Managing Director Joe Thompson said: "Virgin Holidays works incredibly closely with tourism authorities across the region and want to put the Caribbean back on people’s radar for their 2018 holiday.
"The islands are as stunning as ever and the misconception that the whole region has been devastated needs to be addressed.
"Both Virgin Holidays and Virgin Atlantic are committed to supporting the Caribbean, and one of the best ways we can demonstrate that commitment is through strengthening our flying programme to the region."
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